Advertising Budget Calculator

NAA Retail Advertising Planning and Budgeting Calculator

How to use this calculator:
To guide you in determining an ad budget, this calculator works by determining your store's square footage, multiplying the square footage by the sales per square foot figure that corresponds to your store, and multiplying by the industry percent of sales devoted to advertising.

Follow the prompts to enter data or to select a category from each pull-down menu for each question. Choose the best selection based on your store. When you have answered all three questions, click the "Calculate" button to see your projected annual sales and advertising budget.

Access the calculator (This link will take you to the Newspaper Association of America site)