Classified Merchandise and Services Rates - Effective May 1, 2008

Non-Contract Open rates

Rates for Oregon, Washington and Idaho. Prices listed below are rates per agate line per day for consecutive days.

Non-Contract Open Rates Daily Sunday
1 day 8.33 10.20
2 days 7.88 9.66
3 days 7.88 9.66
4 days 5.91 7.70
5 days 5.91 7.63
6 days 4.94 6.57
7 or more 4.16 6.31
Legal Notices - Rates Per Line Daily Sunday
1 time ads 5.29 6.38
2 times in 2 weeks 3.95 4.79
Meeting Notices 1.49 1.49

PETS & ANIMALS CLASSIFICATIONS 570-578
$1.75 per line, per day
3 lines minimum, 3 day minimum

Contract Rates

Year Contracts Daily Sunday
300 lines 5.43 6.81
600 lines 4.61 5.66
with 3 lines daily* 4.47 5.50
1200 lines 4.47 5.46
with 3 lines daily 4.33 5.35
3000 lines 4.31 5.29
with 3 lines daily 4.18 5.18
6000 lines 4.18 5.18
with 4 lines daily 4.04 5.06
12000 lines 4.05 5.03
with 6 lines daily 3.92 4.90
18000 lines 3.93 4.90
with 12 lines daily 3.81 4.76
24000 lines 3.83 4.72
with 14 lines daily 3.66 4.59
30000 lines 3.72 4.59
with 14 lines daily 3.59 4.47
40000 lines 3.60 4.45
with 21 lines daily 3.49 4.32
50000 lines 3.50 4.34
with 21 lines daily 3.37 4.21
70000 lines 3.43 4.21
with 28 lines daily 3.30 4.11
100000 lines 3.32 4.13
with 28 lines daily 3.20 4.00
150000 lines** 3.09 3.89
200000 lines 3.03 3.84
250000 lines 2.95 3.75
300000 lines 2.91 3.70
350000 lines 2.87 3.63
400000 lines 2.81 3.57
450000 lines 2.79 3.54
500000 lines 2.77 3.49

*In exchange for a commitment to run daily linage,The Oregonian extends lower partnership rates to contract advertisers. Partnership commitments help us ensure a vital Classified marketplace every day for our readers, your potential customers.
**All contracts 150,000 lines and larger are with 28 lines minimum daily.
Minimum contract ad: 3 lines. Minimum non-contract ad: 2 lines.

Discounts

0.16 on 2-day ads
0.22 on 3-day ads
0.30 on 4-day ads
0.31 on 5-day ads
0.35 on 6-day ads
0.69 on 7-day ads

MULTIPLE INSERTION for display ads 56 lines (4 inches) or larger run Sunday and three weekdays within a seven-day period: 1st daily 25%, 2nd daily 50%, 3rd daily 50%. Multiple insertion discounts may not be applicable in association with other special rates or discounts. Discounts do not apply to color rates.

26-WEEK FULL PAGE AGREEMENT:
One or more full pages in each of 24 of 26 consecutive weeks earn 10% discount. A ‘week’ is Monday through Sunday. Additional discounts for more than one page in one week: 2 pages 2%, 3 pages 3%, 4 pages 4%, 5 pages 5%, 6 pages 6%, 7 pages 7%.
Display ads charged by the agate line, 14 lines per inch.

BOX NUMBER CHARGE: $80 - replies picked up. $100 - replies mailed.

TYPOGRAPHICAL ATTRIBUTES: Bold face, italics, various graphics and a variety of borders to enhance your ad are available for use in lightface ads for an additional charge. Ask your sales representative for details.

Service Guide Rates

Classified Directory running daily for service business advertisers.
2 lines, 2 weeks $63.56
2 lines, 4 weeks $109.76

Non-subscriber Coverage Rates

Total Market Coverage (TMC) of non-subscribing households in combination with The Oregonian. FOODday/This Week is a feature newspaper product delivered in Portland and suburbs on Tuesday. The following rates are for Classified advertising, which has appeared in The Oregonian six days before or after Tuesday date of distribution. Zones include: Portland, West, East, Southwest and Southeast.

This Week: All five zones: $1.79 per line

Color Rates

Color Format Weekday Oregonian Sunday Oregonian Tuesday This Week
1 color & black 915 1315 370
2 colors & black 1455 1840 545
3 colors & black 1840 2405 555

Double-truck charged as two separate color advertisements. Multiple insertion discounts do not apply to color rates.

Equivalency Rate Chart

Classified contract holders advertising in other sections of the newspaper are entitled to equivalent rates as follows.

CLASSIFIED CONTRACT LEVEL EARNS RETAIL CONTRACT LEVEL FULL RUN DAILY/INCH FULL RUN SUNDAY/INCH
300 Lines = Open retail rates 146.78 176.80
600 lines = 15 inch rate 126.57 145.97
1200 lines = 35 inch rate 101.99 123.85
3000 lines = 35 inch rate 101.99 123.85
6000 lines = 35 inch rate 101.99 123.85
12000 lines = 35 inch rate 101.99 123.85
18000 lines = 65 inch rate 92.78 110.04
24000 lines = 65 inch rate 92.78 110.04
30000 lines = 65 inch rate 92.78 110.04
40000 lines = 135 inch rate 90.92 106.52
50000 lines = 135 inch rate 90.92 106.52
70000 lines = 500 inch rate 87.16 101.33
100000 lines = 1000 inch rate 83.60 98.94
150000 lines = 2000 inch rate 82.42 97.81
200000 lines = 3500 inch rate 81.83 96.02
250000 lines = 5000 inch rate 78.92 92.49
300000 lines = 5000 inch rate 78.92 92.49
350000 lines = 10000 inch rate 75.31 91.26
400000 lines = 15000 inch rate 74.11 90.04
450000 lines = 15000 inch rate 74.11 90.04
500000 lines = 20000 inch rate 71.78 87.16