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The Oregonian Business Center

Classified Rates - Effective May 1, 2008

National Classified rates

Rates per line for daily or Sunday ads run within 30 days of first insertion when ordered at the same time.

1 day 15.34
2-4 days (or 600 lines minimum) 12.46
5-7 days (or 1400 lines minimum) 10.05
8+ days (or 3000 lines minimum) 8.86

Agency Commission: 15% to accredited agencies. No cash discount.

Box Chargefor blind ads: $100.00 net. Replies mailed promptly. Box charge is not commissionable.

Typographical Attributes: Bold face,italics, various graphics and a variety of borders to enhance your ad are available for use in lightface ads for an additional charge. Ask your sales representative for details.

Classified Display same rates as above.Minimum display ad size = 56 lines (4 inches). Camera ready copy preferred. Advertisements are charged by the line,14 lines to the inch.

Automotive Factory and Dealer Association Rates

Rates may be earned with a signed contract. A 15% discount will be allowed a recognized advertising agency, manufacturer, distributor or agent thereof who will accept single invoice billing for a multiple signature ad and assume responsibility for its payment.

Classified Rates
SPACE IN 12 MONTHS (LINES) WEEKDAYS SUNDAY
Open 7.16 7.49
3010 5.29 6.27
9030 5.19 6.05
18060 4.26 5.18
36120 4.01 4.92
72240 3.88 4.85
117390 3.74 4.69
233330 3.58 4.57
Retail ROP Rates
SPACE IN 12 MONTHS (INCHES) WEEKDAYS SUNDAY
Open 166.95 174.71
129 123.51 146.32
387 121.09 141.22
774 99.49 120.84
1548 93.66 114.77
3096 90.51 113.08
5031 87.35 109.44
10000 83.47 106.53

MULTIPLE INSERTION DISCOUNTS
Receive a 25% discount for the first repeat and 50% discount for the second repeat within seven days, 25% off subsequent weekday display ads. Minimum size: 4". Discounts do not apply to Sunday ads or to color rates. Seven day repeat discounts will apply to ads running in both classified and ROP, in any combination.

Multiple insertion discounts do not apply to color charges and may not be applicable in association with other special rates or discounts.

For local RECRUITMENT advertising see applicable rate card. Ask your sales representative about additional recruitment products and events.

Non-Subscriber Coverage Rates

Total Market Coverage (TMC) of non-subscribing households in combination with The Oregonian. FOODday/This Week is a feature newspaper product delivered in Portland and suburbs on Tuesday. The following rates are for Classified advertising, which has appeared in The Oregonian six days before or after Tuesday date of distribution. Zones include: Portland, West, East, Southwest and Southeast.

This Week: All five zones: $3.18 per line

National Classified Color Rates

WEEKDAY OREGONIAN SUNDAY OREGONIAN
1 color 2347 2936
2 colors 3528 4414
3 colors 5075 6345

Rates are gross. Minimum color ad size: 1,505 lines. Double-truck charged as two separate color advertisements. Multiple insertion discounts do not apply to color rates.

Automotive Association color rates

WEEKDAY OREGONIAN SUNDAY OREGONIAN
1 color & black 1133 1623
2 color & black 1785 2268
3 color & black 2268 2957

Rates are gross. Double-truck charged as two separate color advertisements. Multiple insertion discounts do not apply to color rates.

 

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