Classified Transportation Rates - The Oregonian Business Center

ADVERTISING RATES

2008 Transportation Advertising Rates - Effective August 1, 2008

Dollar-Volume Contracts

Advertisers who sign a contract with The Oregonian receive "companion" Classified and Retail advertising rates. With companion rates, the cost to place a standard page in Classified or Retail is the same even though Classified is sold by the line and Retail is sold by the column inch. Every dollar you invest in online, newspaper, niche magazines, or color counts toward contract fulfillment.
Rates shown are for liners and display ads. Available modular discounts reduce the investment required for larger display ads. Liners run more than one day within a week also qualify for lower rates.

The Oregonian Transportation Advertising Rates

Classified Per Line

Retail Per Inch

Annual Spending	Mon-Wed	Thu-Sat	Sun	Mon-Wed	Thu-Sat	Sun
Open	5.32	6.26	7.83	124.14	146.07	182.70
$2500	4.12	4.85	6.06	96.13	113.17	141.40
$3000	4.08	4.80	6.00	95.20	112.00	140.00
$3500	4.04	4.75	5.94	94.27	110.83	138.60
$4000	4.00	4.70	5.88	93.33	109.67	137.20
$5000	3.95	4.64	5.81	92.17	108.27	135.57
$6000	3.90	4.59	5.74	91.00	107.10	133.93
$7000	3.86	4.54	5.68	90.07	105.93	132.53
$8000	3.82	4.49	5.61	89.13	104.77	130.90
$9500	3.77	4.44	5.55	87.97	103.60	129.50
$11500	3.73	4.39	5.48	87.03	102.43	127.87
$13000	3.68	4.33	5.42	85.87	101.03	126.47
$15500	3.64	4.28	5.35	84.93	99.87	124.83
$18000	3.60	4.23	5.29	84.00	98.70	123.43
$21500	3.55	4.18	5.22	82.83	97.53	121.80
$25000	3.51	4.13	5.16	81.90	96.37	120.40
$30500	3.46	4.08	5.10	80.73	95.20	119.00
$35000	3.42	4.02	5.03	79.80	93.80	117.37
$40500	3.38	3.97	4.97	78.87	92.63	115.97
$50000	3.33	3.92	4.90	77.70	91.47	114.33
$60000	3.29	3.87	4.84	76.77	90.30	112.93
$70000	3.25	3.82	4.77	75.83	89.13	111.30
$80000	3.20	3.77	4.71	74.67	87.97	109.90
$90000	3.16	3.72	4.64	73.73	86.80	108.27
$110000	3.11	3.66	4.58	72.57	85.40	106.87
$125000	3.07	3.61	4.52	71.63	84.23	105.47
$150000	3.03	3.56	4.45	70.70	83.07	103.83
$175000	2.98	3.51	4.39	69.53	81.90	102.43
$200000	2.94	3.46	4.32	68.60	80.73	100.80
$250000	2.89	3.41	4.26	67.43	79.57	99.40
$285000	2.85	3.35	4.19	66.50	78.17	97.77
$335000	2.81	3.30	4.13	66.57	77.00	96.37
$390000	2.76	3.25	4.06	64.40	75.83	94.73
$460000	2.72	3.20	4.00	63.47	74.67	93.33
$540000	2.68	3.15	3.93	62.53	73.50	91.70
$630000	2.63	3.10	3.87	61.37	72.33	90.30
$740000	2.59	3.04	3.81	60.43	70.93	88.90
$880000	2.54	2.99	3.74	59.27	69.77	87.27
$1025000	2.50	2.94	3.68	58.33	68.60	85.87
$1200000	2.46	2.89	3.61	57.40	67.43	84.23
$1415000	2.41	2.84	3.55	56.23	66.27	82.83
$1665000	2.37	2.79	3.48	55.30	65.10	81.20
$2000000	2.32	2.73	3.42	54.13	63.70	79.80
$2300000	2.28	2.68	3.35	53.20	62.53	78.17

Color Pricing

Choose one color or process color and the cost is calculated based on your volume discount and is proportionate to your ad size. Color charges are in addition to standard black and white prices. Double-trucks are charged as two full pages. Add color to any quarter page or larger ad:

One color	Process Color
+15%	+25%

Retail Zone Rates (per inch)

On Wednesdays and Fridays, it is possible to purchase zoned insertions at a fraction of the cost of full-run.

Regional Zones (Rates available for zoned Wednesday and Friday Sports, and Friday A&E.)

Contract Level	All Zones	West	Portland	North	Southwest	East	Southeast
$2500	113.17	27.16	43.00	14.71	27.16	22.63	19.24
$3000	112.00	26.88	42.56	14.56	26.88	22.40	19.04
$3500	110.83	26.60	42.12	14.41	26.60	22.17	18.84
$4000	109.67	26.32	41.67	14.26	26.32	21.93	18.64
$5000	108.27	25.98	41.14	14.08	25.98	21.65	18.41
$6000	107.10	25.70	40.70	13.92	25.70	21.42	18.21
$7000	105.93	25.42	40.25	13.77	25.42	21.19	18.01
$8000	104.77	25.14	39.81	13.62	25.14	20.95	17.81
$9500	103.60	24.86	39.37	13.47	24.86	20.72	17.61
$11500	102.43	24.58	38.92	13.32	24.58	20.49	17.41
$13000	101.03	24.25	38.39	13.13	24.25	20.21	17.18
$15500	99.87	23.97	37.95	12.98	23.97	19.97	16.98
$18000	98.70	23.69	37.51	12.83	23.69	19.74	16.78
$21500	97.53	23.41	37.06	12.68	23.41	19.51	16.58
$25000	96.37	23.13	36.62	12.53	23.13	19.27	16.38
$30500	95.20	22.85	36.18	12.38	22.85	19.04	16.18
$35000	93.80	22.51	35.64	12.19	22.51	18.76	15.95
$40500	92.63	22.23	35.20	12.04	22.23	18.53	15.75
$50000	91.47	21.95	34.76	11.89	21.95	18.29	15.55
$60000	90.30	21.67	34.31	11.74	21.67	18.06	15.35
$70000	89.13	21.39	33.87	11.59	21.39	17.83	15.15
$80000	87.97	21.11	33.43	11.44	21.11	17.59	14.95
$90000	86.80	20.83	32.98	11.28	20.83	17.36	14.76
$110000+	85.40	20.50	32.45	11.10	20.50	17.08	14.52

County Zones

(Rates available for Thursday county zones only)

Contract Level	Clackamas County	inPortland/Multnomah County	Washington County
$2500	19.24	43.00	27.16
$3000	19.04	42.56	26.88
$3500	18.84	42.12	26.60
$4000	18.64	41.67	26.32
$5000	18.41	41.14	25.98
$6000	18.21	40.70	25.70
$7000	18.01	40.25	25.42
$8000	17.81	39.81	25.14
$9500	17.61	39.37	24.86
$11500	17.41	38.92	24.58
$13000	17.18	38.39	24.25
$15500	16.98	37.95	23.97
$18000	16.78	37.51	23.69
$21500	16.58	37.06	23.41
$25000	16.38	36.62	23.13
$30500	16.18	36.18	22.85
$35000	15.95	35.64	22.51
$40500	15.75	35.20	22.23
$50000	15.55	34.76	21.95
$60000	15.35	34.31	21.67
$70000	15.15	33.87	21.39
$80000	14.95	33.43	21.11
$90000	14.75	32.98	20.83
$110000+	14.52	32.45	20.50

Typographical Attributes

Boldface, italics, screens, reverses, various graphics, and borders are available to enhance the appearance of liner ads. Ask your sales representative for details.

Added Exposure in This Week

Any ad placed in Classified can be picked up and published in This Week within 7 days of its original insertion. This Week is a free weekly newspaper, which includes features from FOODday, A&E, Sports and more, and is delivered to non-subscribers every Tuesday.
All zones: $1.79 per line

Display Ad Frequency Rates

Auto dealers running the same display ad in DriveTime and up to six additional days within a 7-day period qualify for multiple insertion discounts. These discounts are applied to all insertions in the schedule starting with the first ad.

Display Value Packages

Days	No. of Insertions	% Discount Each Ad
Any Days - 7 Day Period	2	15%
Any Days - 7 Day Period	3	25%
Any Days - 7 Day Period	4	35%
Any Days - 7 Day Period	5	45%
Any Days - 7 Day Period	6	45%
Any Days - 7 Day Period	7	45%

Minimum display ad: 56 lines

Liner Frequency Rates

Auto dealers running liner ads in DriveTime and up to six additional days within a 7-day period qualify for multiple insertion discounts. These discounts are applied to all ads in the schedule

Liner Value Packages

No. of Insertions	% Discount Each Ad
2	2.5%
3	5.0%
4	7.5%
5	10.0%
6	12.5%
7	20.0%

Visual Impact Pricing

Run a display ad in one of these modular sizes and qualify for the discount shown. Use these discounts in combination with the Best Local Option, Multiple Insertion Scheduling and Day-of-Week pricing to maximize the efficiency of your ad buy.

Modular Ad Costs

See Modular Rates

OregonLive.com Best Value Bundles

Platinum Premier Package
$10249 Per month includes:
Complete New and Pre-Owned inventory Listings
Video Enhanced Inventory Listings
Inventory Management and Upload Tool
New Car Quotes
1 week "Now Showing" Ad Position Per Month
1 Sponsored Brand (based on availability)
30K Premium High Impact Impressions - run of site
250K 160x600 Skyscraper Impressions - run of site
150K 160x600 Skyscraper Impressions - autos section
75K 300x250 Rectangle Impressions - run of site
150K 728x90 Leaderboard Impressions - run of site
1 Spotlight Video Position
3 Video Ads Per Month
Featured Dealer Position on the Autos Home Page
1 Dealers Specials Text Link
1 Digitized Newspaper Display Ad Per Week

High Impact Gold Package
$5249 Per month includes:
Complete New and Pre-Owned inventory Listings
Video Enhanced Inventory Listing
Inventory Management and Upload Tool
New Car Quotes
1 week "Now Showing" Ad Position Per Month
1 Sponsored Brand (based on availability)
20K Premium High Impact Impressions - run of site
150K 160x600 Skyscraper Impressions - run of site
100K 160x600 Skyscraper Impressions - autos section
50K 300x250 Rectangle Impressions - run of site
150K 728x90 Leaderboard Impressions - run of site
1 Spotlight Video Position
1 Video Ad Per Month
Featured Dealer Position on the Autos Home Page
1 Dealers Specials Text Link

Silver Package
$3749 Per month includes:
Complete New and Pre-Owned inventory Listings
Video Enhanced Inventory Listing
Inventory Management and Upload Tool
New Car Quotes
1 week "Now Showing" Ad Position Per Month
1 Sponsored Brand (based on availability)
15K Premium High Impact Impressions - run of site
75K 160x600 Skyscraper Impressions - autos section
100K 160x600 Skyscraper Impressions - run of site
75K 728x90 Leaderboard Impressions - run of site
50K 300x250 Rectangle Impressions - run of site
Featured Dealer Position on the Autos Home Page
1 Dealers Specials Text Link

Dealer Value Package
$1949 Per month includes:
Complete New and Pre-Owned inventory Listings
Video Enhanced Inventory Listing
Inventory Management and Upload Tool
New Car Quotes
1 week "Now Showing" Ad Position Per Month
75K 160x600 Skyscraper Impressions - autos section
50K Leaderboard Impressions - run of site
50K 300x250 Rectangle Impressions - run of site
1 Dealers Specials Text Link

Basic Dealer Bundle Package
$1249 Per month includes:
Complete New and Pre-Owned inventory Listings
Video Enhanced Inventory Listing
Inventory Management and Upload Tool
New Car Quotes
25K 160x600 Skyscraper Impressions - autos section
40K Leaderboard Impressions - run of site
35K 300x250 Rectangle Impressions - run of site
1 Dealers Specials Text Link

OregonLive.com Itemized Pricing
Digitized Oregonian Print Ad (1 per week) $140 per week
Brand Sponsoship Inventory Listings $500 per Month

Online Video Options

Dealer Profiles Videos
One Month	$399/Month
Three Months	$299/Month
Six Months	$249/Month
Annual	$199/Month

Existing Dealer Commercial
Re-purpose	$199/Month
Display Ad Video	$199/Month
Spotlight Video	$995/Month

Best Local Option

Our goal is to produce the best local marketplace in print and online. When you participate in this mission daily, lower rates are your reward. OregonLive.com is the online affiliate of The Oregonian.
Take an additional 3% off your classified line rates when you maintain two key elements of partnership:
1) Purchase an OregonLive.com Complete Inventory Package
2) Run the minimum number of lines shown each day:

Spending Level	$5000-$49999	$50000-$249000	$250000+
Daily Linage	5 lines	15 lines	25 lines