Local General Advertising Rates — Effective January 1, 2008

Full-Run ROP Space Contract Rates

SPACE IN 12 MONTHS (INCHES) WEEKDAY SUNDAY HOMES & GARDENS
OPEN 188.22 195.39 194.46
31 181.67 187.38 187.79
63 179.80 185.50 185.92
126 172.05 177.58 178.17
250 163.67 168.85 169.80
500 158.84 165.11 164.97
750 157.84 163.56 163.96
1200 156.74 162.53 162.87
1600 154.17 159.93 160.29
3200 152.60 157.84 158.72
6500 151.03 156.74 157.21
8500 150.29 155.98 156.41
10000 149.52 155.21 155.64
12000 148.81 154.44 154.93
14000 148.11 153.70 154.23

 

Special Sections

Including OregonLive.com

SPACE IN 12 MONTHS (INCHES) WEEKDAY SUNDAY
750 164.09 169.81
1200 162.99 168.78
1600 160.42 166.18
3200 158.85 164.09
6500 157.28 162.99
8500 156.54 162.23
10000 155.77 161.46
12000 155.06 160.69
14000 154.36 159.95

 

7-Day Repeat Discount

Receive a 25% discount for the first repeat and 50% discount for the second repeat within seven days. No minimum size. Repeat rate discounts are based on current Space Contract rate level.

Co-op Rates

Co-op rates apply to multiple signature or dealer-listed advertising that is financed in part or in total by participating retailers’ advertising funds accrued under the terms of the manufacturer’s printed co-op advertising program. A 15% discount will be allowed the manufacturer,wholesale distributor or agent thereof who will accept single invoice billing for a multiple signature ad and assume responsibility for its payment. All rates listed as gross rates. Co-op contract rates may be earned only with a signed contract. Earned and short rates apply. Co-op advertising linage will not apply toward other contract advertising rates.

SPACE IN 12 MONTHS (INCHES) WEEKDAY SUNDAY HOMES & GARDENS
OPEN 175.30 182.92 181.42
31 133.18 161.86 139.30
63 130.68 155.15 136.80
126 128.15 150.10 134.27
250 126.09 147.11 132.22
500 123.98 144.18 130.11
750 122.61 143.83 128.73
1200 118.86 140.76 124.98
1600 117.18 139.07 123.30
3200 116.91 137.22 123.03
5000 115.94 136.11 122.06
6500 111.89 132.35 118.01
8500 109.67 129.72 115.79
10000 107.64 127.81 113.76
12000 106.94 126.48 113.06
14000 105.92 125.28 112.05

104 or more color advertisements in 12 months earn a 2% discount.

Co-op Special Sections

Including OregonLive.com

SPACE IN 12 MONTHS (INCHES) WEEKDAY SUNDAY
750 128.86 150.08
1200 125.11 147.01
1600 123.43 145.32
3200 123.16 143.47
5000 122.19 142.36
6500 118.14 138.60
8500 115.92 135.97
10000 113.89 134.06
12000 113.19 132.73
14000 112.17 131.53

 

WEEKDAY SUNDAY
1 COLOR 1133 1623
2 COLOR 1785 2268
3 COLOR 2268 2957

 

Packaged Goods Rates

Available when placed by and billed to Oregon/Washington food or beverage distributor,or their agency.15% agency commissionable.

WEEKDAY SUNDAY
OPEN 124.05 135.98
7X 108.61 125.72
13X 106.56 121.63
26X 103.20 116.83
52X 101.15 116.19

 

7-Day Repeat Discount Co-op and Packaged Goods

Receive a 25% discount for the first repeat and 50% discount for second repeat within 7 days. No minimum size. Discounts do not apply to Sunday ads.

Part-Run Suburban ROP Space Contract Rates, Thursday Zone Sections, Friday A&E and Sports

Regional Zones*
SPACE IN 12 MONTHS (INCHES) PORTLAND WEST EAST SOUTHWEST SOUTHEAST NORTH
OPEN 71.58 47.00 41.20 53.45 33.67 28.31
31 64.21 41.45 35.86 41.57 28.57 21.97
63 61.36 39.74 34.42 39.64 27.59 21.37
126 59.40 38.68 33.50 39.48 27.21 20.77
250 58.64 38.18 32.16 38.71 26.54 20.48
500 57.91 37.03 30.83 37.94 25.85 20.14
750 57.13 36.60 30.52 37.60 25.62 20.07
1200 56.52 36.19 30.22 37.28 25.42 19.97
1600 55.95 36.04 30.08 36.25 24.68 19.82
3200 55.51 36.03 29.77 35.62 24.26 19.74
6500 53.60 35.04 29.45 35.01 23.68 19.65

 

Community Zones

SPACE IN 12 MONTHS (INCHES) BEAVERTON HILLSBORO TIGARD LAKE OSWEGO
OPEN 36.04 28.49 28.31 35.23
31 29.63 20.98 21.97 27.38
63 28.34 19.47 21.37 26.42
126 27.93 19.39 20.77 26.21
250 27.42 18.97 20.48 25.55
500 26.94 18.57 20.14 24.94
750 26.71 18.44 20.07 24.70
1200 26.46 18.27 19.97 24.48
1600 26.45 18.15 19.82 24.41
3200 26.36 18.04 19.74 24.40
6500 26.24 17.91 19.65 24.39

*Friday A&E zoning available only in regional zones.
*Zoning available in Sports on Wednesday & Friday only. Restrictions apply.

 

Part-Run ROP Added Discounts and Conditions

A 10% discount is granted off total cost of any multiple zone purchase. Advertising picked up from Sunday qualifies for a 25% zone discount — no additional discount applies. Full-run contract advertisers may earn equivalent (same) contract level for zone advertising and are credited as proportionate inches based on 1,200" zone rate divided by 1,200" full-run rate.

 

Part-Run Editions Percentage Contribution to Full-Run Contract

EDITION NAME EDITION CODE PERCENTAGE
Zone East ZE 20%
Zone North ZN 13%
Zone Portland ZP 38%
Zone Southeast ZSE 17%
Zone Southwest ZSW 24%
Zone Lake Oswego ZSWO 16%
Zone Lake Oswego & Southeast ZSWO/ZSE 25%
Zone Tigard ZSWT 13%
Zone West ZW 24%
Zone Beaverton ZWB 18%
Zone Hillsboro ZWH 12%
This Week East TWE 8%
This Week Portland TWP 14%
This Week Southeast TWSE 6%
This Week Southwest TWSW 5%
This Week West TWW 8%
FOODday Zoned Pages FDZ 25%

 

Part-Run The Oregonian FOODday Rates

COST PER THOUSAND MINIMUM QUANTITY
43.52 50000

 

Special Guaranteed Positions

Special guaranteed positions available at only a 10% PREMIUM above regular rates!
Ask your representative for details.

 

Special ROP Units

Step-down ads accepted with limitations. Other special ad sizes and positions available. Ask your Oregonian sales representative.

 

Split Run

Non-commissionable. Three day leeway. Minimum 30 inches. Inquire as to availability.

SPLIT RUN EXTRA CHARGE
205.77