The Oregonian Advertising Rates - Effective May 1, 2008

Full Run ROP

Open Rate Weekday Sunday
Per Column Inch $146.78 $176.80

Volume Discounts (off Non-Contract Rates)

Weekday Discount Sunday Discount
7x within 7 weeks/Per Column Inch $93.67 36% $110.10 37%
13x within 13 weeks/Per Column Inch $90.47 38% $105.63 40%

Volume Discounts (Within 52 Weeks)

Weekday Discount Sunday Discount
26x/Per Column Inch $83.78 42% $97.42 44%
104x/Per Column Inch $79.61 45% $94.23 46%
208x/Per Column Inch $77.94 46% $91.48 48%
312x/Per Column Inch $72.66 50% $87.56 50%

Zones -- BEST VALUE!

Open Rate per Column Inch/Weekday
Portland $45.20
West $32.21
East $26.02
Southwest $32.47
Southeast $21.28
North $17.86

Annual Agreement Rates (Per Column Inch)

# Inches/Year App. # Pages Weekday Discount Sunday Discount
35 1/4 $101.99 30% $123.85 29%
135 1 $90.92 38% $106.52 39%
1000 7 3/4 $83.60 43% $98.94 44%
20,000 155 $71.78 51% $87.16 50%
75,000 581 $60.40 58% $79.39 55%