Retail Advertising Rates - Effective May 1, 2008

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Portland's best-read weekly just got better!

The Oregonian's new and improved This Week now features the best of FOODday, arts and entertainment, sports and more! Take advantage of the section's dynamic new look and fresh content mix to broaden your reach to non-subscribers.

Advertise within the section, or ask about This Week's unique front-page advertising opportunity.

This Week is delivered each Tuesday to non-subscribing households in the greater Portland area and coming soon, will appear in vibrant outdoor newsstand racks in qualified, high-traffic, suburban areas.

Don't miss your opportunity to be a part of Portland's best-read weekly newspaper!

Retail Rates Per Inch

ZONES This Week Only This Week Pickup
Clackamas County 24.10 9.74
inPortland/Multnomah 19.45 12.43
Washington County 12.45 7.24

Clackamas County Zone includes Beavercreek, Canby, Estacada, Gladstone, Milwaukie, Molalla, Mulino, Oak Grove, Oregon City, Parkrose, parts of Lake Oswego and more.
Distribution 78,433*

inPortland/Multnomah County Zone includes Alameda, Boring, Creston, Fairview, Gresham, Holladay Park, Hollywood, Kenton, Lents, Maywood Park, Moreland, NW and SW Portland, Rockwood, Rose City, Sandy, Sellwood, St. Johns, Troutdale and West Hills.
Distribution 159,248*

Washington County Zone includes Aloha, Banks, Beaverton, Cedar Hills, Cedar Mill, Forest Grove, Hillsboro, Newberg, Raleigh Hills, Sherwood, Tigard, Tualatin and parts of Lake Oswego, West Linn and Wilsonville.
Distribution 98,138*

Total This Week Zones: APPROX. 355,819*

*Source: Oregonian FOODday, distribution for week of April 6,2008.

This Week Color Rates

Full-page part-run advertisers/CPM

Color 1 Zone 2 Zone 3 Zone
1 Color 170.00 340.00 370.00
3 Color 265.00 530.00 555.00

Part-Run ROP FOODday Rates


1 to 25x 35.31
26 to 49x 33.70
50xPLUS 31.97

Minimum household quantity and charge. Ask your Oregonian sales representative for specific information.

Effective December 2, 2008

This Week Only Rates + OregonLive.com Business Finder

This Week is zoned by 3 new regional zones
Business Finder is full run only and is charged $149/mo

Retail TW pci Business Finder
Washington Co $12.45 flat $149/mo
Clackamas Co $24.10 full run only
Multnomah Co $19.45

General TW pci Business Finder
Washington Co $39.85 flat $149/mo
Clackamas Co $52.59 full run only
Multnomah Co $66.92

Local General TW pci Business Finder
Washington Co $39.85 flat $149/mo
Clackamas Co $52.59 full run only
Multnomah Co $66.92

MULTIPLE ZONES

Maximum 2 zones   two highest rates less 5%
Maximum 3 zones   three highest rates less 5%

Preprints and Color Rates - no change from current CPM rates