Retail Advertising Rates - Effective May 1, 2008
This Week
This Week features the best of The Oregonian. Margie Boule’s column, Homes & Gardens of the Northwest, Travel and Dining are just some of the favorites featured. This Week wraps the popular FOODday section and is delivered each Tuesday to non-subscribing households in five locally-zoned editions. Advertising content is pick-up only and must be published in The Oregonian no more than six days before or six days after Tuesday date of distribution.
Retail Rates Per Inch
| ZONES | |
|---|---|
| WEST | 7.24 |
| SOUTHWEST | 4.44 |
| SOUTHEAST | 5.48 |
| EAST | 7.18 |
| PORTLAND | 12.43 |
| Multiple Zones | |
|---|---|
| MAX. 2 ZN | 18.69 |
| MAX. 3 ZN | 24.16 |
| MAX. 4 ZN | 27.47 |
| ALL 5 ZONES | 29.41 |
West zone Includes Beaverton, Cedar Hills, Cedar Mill, Raleigh Hills, Hillsboro, Aloha, Forest Grove and Banks
Distribution 72,427*
Southeast zone Includes Parkrose, Milwaukie, Oak Grove, Gladstone, Oregon City, Canby, Beavercreek, Mulino, Molalla and Estacada
Distribution 59,915*
Southwest zone Includes Tigard, Sherwood, Newberg, Tualatin, Lake Oswego, Wilsonville and West Linn
Distribution 44,114*
East zone Includes Maywood Park, San Rafael, Lents, Fairview, Gresham, Rockwood, Boring, Sandy and Troutdale
Distribution 64,779*
Portland zone Includes West Hills, Sellwood, Creston, Moreland, Holladay Park, Rose City, Alameda, Hollywood, Kenton, St.Johns, NW and SW Portland
Distribution 98,212*
Total This Week Zones: APPROX. 336,447*
*Source: Oregonian FOODday, distribution for week of April 6,2008.
This Week Color Rates
Full-page part-run advertisers/CPM
| 1 ZONE | 2 ZONES | 3 ZONES | 4 ZONES | 5 ZONES | |
|---|---|---|---|---|---|
| 1 COLOR & BLACK | 170.00 | 205.00 | 265.00 | 310.00 | 370.00 |
| 2 COLOR & BLACK | 245.00 | 315.00 | 405.00 | 480.00 | 545.00 |
| 3 COLOR & BLACK | 265.00 | 340.00 | 420.00 | 490.00 | 555.00 |
Part-Run ROP FOODday Rates
| 1 to 25x | 35.31 |
| 26 to 49x | 33.70 |
| 50xPLUS | 31.97 |
Minimum household quantity and charge. Ask your Oregonian sales representative for specific information.
