Retail Advertising Rates - Effective May 1, 2008

This Week

This Week features the best of The Oregonian. Margie Boule’s column, Homes & Gardens of the Northwest, Travel and Dining are just some of the favorites featured. This Week wraps the popular FOODday section and is delivered each Tuesday to non-subscribing households in five locally-zoned editions. Advertising content is pick-up only and must be published in The Oregonian no more than six days before or six days after Tuesday date of distribution.

Retail Rates Per Inch

ZONES
WEST 7.24
SOUTHWEST 4.44
SOUTHEAST 5.48
EAST 7.18
PORTLAND 12.43
Multiple Zones
MAX. 2 ZN 18.69
MAX. 3 ZN 24.16
MAX. 4 ZN 27.47
ALL 5 ZONES 29.41

West zone Includes Beaverton, Cedar Hills, Cedar Mill, Raleigh Hills, Hillsboro, Aloha, Forest Grove and Banks
Distribution 72,427*

Southeast zone Includes Parkrose, Milwaukie, Oak Grove, Gladstone, Oregon City, Canby, Beavercreek, Mulino, Molalla and Estacada
Distribution 59,915*

Southwest zone Includes Tigard, Sherwood, Newberg, Tualatin, Lake Oswego, Wilsonville and West Linn
Distribution 44,114*

East zone Includes Maywood Park, San Rafael, Lents, Fairview, Gresham, Rockwood, Boring, Sandy and Troutdale
Distribution 64,779*

Portland zone Includes West Hills, Sellwood, Creston, Moreland, Holladay Park, Rose City, Alameda, Hollywood, Kenton, St.Johns, NW and SW Portland
Distribution 98,212*

Total This Week Zones: APPROX. 336,447*

*Source: Oregonian FOODday, distribution for week of April 6,2008.

This Week Color Rates

Full-page part-run advertisers/CPM

1 ZONE 2 ZONES 3 ZONES 4 ZONES 5 ZONES
1 COLOR & BLACK 170.00 205.00 265.00 310.00 370.00
2 COLOR & BLACK 245.00 315.00 405.00 480.00 545.00
3 COLOR & BLACK 265.00 340.00 420.00 490.00 555.00

Part-Run ROP FOODday Rates

1 to 25x 35.31
26 to 49x 33.70
50xPLUS 31.97

Minimum household quantity and charge. Ask your Oregonian sales representative for specific information.