Market Data

Still the best part of Portland's day.
Still your best media buy.

Morning ritual or mid-day break, for many Portland-area adults, reading The Oregonian is one of the best parts of their day. They know they can count on both solid reporting and light-hearted fun in the pages of our Pulitzer-winning newspaper. Advertisers know they can count on The Oregonian for great rates and great results.

Reaching 83% of the Market -
Portland's Media Leader

For more than 150 years, Portland-area residents have turned to The Oregonian for news about their hometown, their region and the world. Today, they read our pages on paper and online.

The Oregonian is our market's top newspaper with over 1,458,300 readers* and OregonLive.com, our online affiliate, is the No. 1 local news and information Web site, which more than $1 million adults log onto in an average month.** Together, The Oregonian + OregonLive.com reach 83% of Portland-area adults.***

Let the reach of The Oregonian work for you. Learn more about advertising opportunities and special publications in the Northwest's largest daily and Sunday newspaper.

The Oregonian can help you target your audience.
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*BASE: Portland DMA Adults (2,349,200)
SOURCE: 2008R2 Scarborough Report (9/07-8/08)
Net cume = 5 daily Oregonians + 4 Sunday Oregonians

**SOURCE: Visual Sciences six month average (Dec. 07-May 08)

***BASE: Portland Four-County Area adults (1,301,500)
SOURCE: 2008R2 Scarborough Report (9/07-8/08)
Net cume = 5 daily Oregonians + 4 Sunday Oregonians + 30 Days on OregonLive.com