Readership Statistics
The City of Readers
Portland is a city of readers. We like to process information at our own pace, preferably with a fresh cup of coffee at our side. Is it any wonder The Oregonian's readership stays so strong?
The Oregonian Readership at a Glance
| Readers | Daily | Sunday |
|---|---|---|
| Four-County Area | 561,600 | 716,000 |
| Portland DMA (28 counties) | 658,300 | 860,600 |
| Source: 2009R2 Scarborough Report (9/08-8/09)* | ||
Our Core Advertising Market:
The Portland Four-County Area
Our Designated Market Area defined by Nielsen Media Research (TV rating service)
Your Best Targets Are Probably Our Readers
Newspaper readers tend to be the kind of customers many businesses most desire - with higher incomes and better education than the norm.
Higher Readership Among Higher Incomes
Stronger Readership Among Well Educated
Better Reach than Popular TV Shows
*Bases: Portland Four-County Area Adults (1,325,100); Portland DMA Adults (2,381,800)
